IT Marketing Specialist - Consent Preference Management
technologies-expected :
- Microsoft Azure
about-project :
- Join our vibrant team as a Marketing Technology Specialist - Consent Preference management at HEINEKEN. We are on a digital transformation journey to become the best-connected brewer, aligning with our EVERGREEN 2025 strategy. We're evolving to be more customer and consumer-centric, and your role is a pivotal opportunity to make a significant impact in achieving that goal. Be part of the transformation and contribute to our exciting journey toward excellence!
- As a MarTech Specialist, you will immerse yourself in a collaborative agile squad of product architects and Marketing Technology geeks. This role's major aim is to lead the implementation and configuration of OneTrust across our global organisation.
responsibilities :
- Execute seamless integration of the OneTrust UCPM solution and transition of other current consent preference management solutions into the existing systems and platforms of the operating companies across the globe
- Ensuring consistency of the overall consent management solution
- Ensure the delivered system and services are consistent with the agreed architecture and meet the business requirements
- Drive the technical validation and ensure the services of the technology vendors meet the business requirements
- Design the implementation to be scalable and adaptable to future growth and changes in the marketing and regulatory landscape
- Implement a user-friendly opt-out management mechanism, empowering consumers to modify or withdraw consent effortlessly
- Willingness to learn and acquire different marketing consent and analytics-oriented certifications (offered by Heineken)
- Forge relationships with stakeholders globally to enhance solution maturity, both technically and business-wise
- Ensure compliance, by liaising with legal and privacy departments all over the world, with international data protection regulations, such as GDPR, CCPA, and other relevant standards.
- Conduct continuous monitoring of regulatory changes and update the consent solution to ensure ongoing compliance
- Design and customize branded consent forms aligned with the company's identity, ensuring a positive and regionally adaptable user experience.
- Manage granular consent preferences, allowing for specific permissions related to diverse marketing activities
- Establish automated workflows for the entire consent lifecycle, including initial collection, renewal, and withdrawal processes
- Build marketing consent awareness, people capabilities in OpCo's and share knowledge by means of training sessions geared to a wide group of employees involved in consent management processes
- Generate insightful reports and analytics to track and analyze consent data, supporting data-driven marketing decisions
- Offer dedicated support channels to address issues and maintain smooth operation of the OneTrust solution
- Tackle data architecture, ensuring seamless data flows for enhanced journeys, and identify opportunities for process and technology improvements that have direct business impact.
- Your role involves planned governance and planning for solution and capability maturity, continually assessing people, processes, and technology- the operating model for sustained excellence
- You are able to zoom out and view the solution as part of the wider D&T architecture to plan ahead in terms of technology and data architecture
requirements-expected :
- At least 3-5 years of relevant (global) experience in a similar position
- Business domain expertise for the relevant product
- Knowledge of Azure, Consumer Data Platforms, Consent Solutions, and Personal Data Store
- Good knowledge of international data protection regulations is mandatory
- Excellent facilitation, stakeholder management, presentation, and analysis skills
- Skills in MS Excel, PowerPoint, and financial modelling
- Fluent English language required (communicating and convincing)
- Experience in working with Business Intelligence tools would be a plus
- Experience of working in a deadline-driven environment with rapid release cycles
- Experience with Agile ways of working
- Experience in rollout of global solution operating across the markets will be considered a plus
offered :
- Private Medical Healthcare
- Performance bonus
- Sodexo card
- Life insurance
- Referral program
- Development opportunities
- Local and global job opportunities within HEINEKEN
- ACCA Approved Employer
- Work from home flexibility (also after COVID)
benefits :
- sharing the costs of sports activities
- private medical care
- life insurance
- remote work opportunities
- integration events
- corporate sports team
- parking space for employees
- extra social benefits
- pre-paid cards
- christmas gifts
- employee referral program
- charity initiatives
- flexible work from home scheme after pandemic/lockdown
- open bar on Fridays
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