Solution Engineer (Marketing & Cookie Consent)
technologies-expected :
- Jira
about-project :
- This role is part of the Global Digital & Technology department of HEINEKEN International and is located in Krakow.
- Join our vibrant team as a Solution Engineer Marketing & Cookie Consent at HEINEKEN, where we're on a digitalization journey to become the best-connected brewer, aligning with our EVERGREEN 2025 strategy. We're evolving to be more customer and consumer-centric, and your role is a pivotal opportunity to make a significant impact in achieving that goal. Be part of the transformation and contribute to our exciting journey toward excellence!
- As a Solution Engineer Marketing & Cookie Consent you immerse yourself in a collaborative agile squad of product architects and Marketing Technology geeks.
responsibilities :
- executing seamless integration of the OneTrust and Google Analytics Consent Mode marketing consent solution into the existing systems and platforms of HEINEKEN
- implementing marketing and cookie consent for both eCommerce B2B platforms and B2C platforms
- securing different levels of consent for B2B eCommerce Orders/Transactional information and Marketing
- building eCommerce/B2B preference centres
- designing the implementation to be scalable and adaptable to future growth and changes in the marketing and regulatory landscape
- forging relationships globally to enhance solution maturity, both technically and business-wise
- ensuring compliance, by liaising with legal and privacy departments all over the world, with international data protection regulations, such as GDPR, CCPA, and other relevant standards
- customizing and designing branded consent forms aligned with the company's identity, ensuring a positive and regionally adaptable user experience
- managing granular consent preferences, allowing for specific permissions related to diverse marketing activities
- establishing automated workflows for the entire consent lifecycle, including initial collection, renewal, and withdrawal processes
- generating insightful reports and analytics to track and analyze consent data, supporting data-driven marketing decisions
- implementing a user-friendly opt-out mechanism, empowering consumers and B2B customers to modify or withdraw consents effortlessly
- conducting continuous monitoring of regulatory changes and updating the consent solution to ensure ongoing compliance
- providing comprehensive training sessions for employees involved in consent management processes.
- offering dedicated support channels to address issues and maintain the smooth operation of the OneTrust solution
- tackling data architecture, ensuring seamless data flows for enhanced journeys, and identifying opportunities for process and technology improvements that have a direct business impact
- planned governance and planning for solution and capability maturity, continually assessing people, processes, and technology- the operating model for sustained excellence
- Zooming out and viewing the solution as part of the wider D&T architecture to plan ahead in terms of technology and data architecture
- willing to learn and acquire certification (offered by Heineken) in OneTrust consent
requirements-expected :
- at least 3-5 years of relevant (global) OneTrust experience in a similar position of configuring and implementing OneTrust consent-related modules, and related API configurations
- expertise in executing the integration of OneTrust marketing consent solutions seamlessly in B2B eCommerce platforms and B2C platforms for both cookie and marketing consent
- skills in customizing consent forms, ensuring a positive and regionally adaptable user experience
- compliance with international data protection regulations is mandatory for this role
- ability to manage granular consent preferences, allowing specific permissions for diverse marketing activities
- expertise in the implementation of automated workflows for the consent lifecycle is a key responsibility
- ability to generate insightful reports and analytics is expected to track and analyze consent data
- ability to provide dedicated support channels and conduct comprehensive training sessions for employees is part of the role
- excellent facilitation, presentation, and analysis skills
- business domain expertise for the relevant product
- skills in MS Excel, PowerPoint, and JIRA/DevOps
- experience in working with Business Intelligence tools would be a plus
- experience of working in a deadline-driven environment with rapid release cycles
- experience with Agile way of working
offered :
- Hybrid ways of working
- Private medical healthcare
- Attractive performance bonus
- Sodexo pre-paid card
- Life insurance
- Employee referral program
- Wide range of trainings
- Local and global job opportunities within HEINEKEN
- Parking space
- Open bar once a week
- We are ACCA Approved Employer
benefits :
- sharing the costs of sports activities
- private medical care
- life insurance
- remote work opportunities
- integration events
- corporate sports team
- parking space for employees
- extra social benefits
- pre-paid cards
- christmas gifts
- employee referral program
- charity initiatives
- flexible work from home scheme after pandemic/lockdown
- open bar on Fridays
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